CARSON CITY – A statewide multimedia campaign promoting Nevada’s online voter registration system, available statewide for the first time in a presidential election, is bringing a dramatic increase in voter registrations, doubling the daily average in just the first week since the television and radio campaign started.
During the first seven days of the television and radio campaign starting Sept. 17, new registrations averaged 550 per day, twice the number of new registrations during the first 16 days of September. Updated registrations in the same period prior to Sept. 17 averaged 189 per day, nearly doubling to 362 per day once the campaign began.
The data was reported by the Secretary of State’s Office in advance of National Voter Registration Day today.
Outdoor advertising for the online registration campaign began Sept. 10, with the television and radio portion of the campaign beginning Sept.17.
“My office is making it easier than ever for eligible voters in Nevada to register to vote before Oct. 6,” said Secretary of State Ross Miller. “Online voter registration is convenient, easy and secure.”
The Nevada Secretary of State’s office is also collaborating with Nevada businesses and library systems throughout the state to provide access to online voter registration for residents and employees who may not have easy access to a computer or Internet.
Television and stage performer Holly Madison donated her time to shoot a 30-second video with Miller to provide information about online voter registration. And, in order to provide up-to-date voter registration information to members of the military, the Secretary of State’s office partnered with Gov. Brian Sandoval in a video encouraging military in Nevada to register to vote.
To register to vote online, citizens need to be at least 18 years of age by Election Day and have a Nevada Department of Motor Vehicles (DMV) driver’s license or DMV-issued identification card. The application process pulls the signature on file with the DMV and applies it to the voter’s registration record.
Nevada residents have until 11:59 pm on Saturday, Oct. 6 to register to vote online, and until Oct. 16, 2012 to register in person at their respective county registrar or clerk’s office.