Two trends could make Halloween a treat for Nevada retailers this year.
The National Retail Federation (“NRF”) estimates 68.6 percent of Americans 18 years and older will celebrate Halloween this year, the most in the NRF’s survey history. Additionally, those celebrating are expected to spend approximately $72.31 on decorations, costumes, candy and other holiday items, up $6.03 from the $66.28 reported last year.
Assuming national trends aren’t playing tricks on Nevada, 1.4 million residents 18 years and older will spend money on the spooky holiday this year. If each Nevadan celebrating the holiday spends the expected average of $72.31, total spending in the state will reach $99 million.
The current year estimate represents an increase of 17.3 percent compared to last year when an estimated 63.8 percent of the population celebrated the holiday, spending $66.28 on average.
According to the NRF’s survey, 43.9 percent of Americans plan to dress up in a costume this year, up 3.8 percentage points from last year. And dressing up is not limited to humans. The concept of dressing pets continues to rise in popularity, and 14.7 percent say they will dress up their pet in a costume, up 3.2 percentage points from the 11.5 percent reported last year.
In addition, the survey reported that 22.9 percent of Americans will visit a haunted house, 73.5 percent will hand out candy, 47.8 percent will carve a pumpkin and 32.9 percent will take their children trick-or-treating, all up more than 1.0 percentage point from 2010.
However, the state of the U.S. economy continues to have a negative impact on the holiday for some, with 32.1 percent of Americans saying it will affect their Halloween plans, up 2.0 percentage points from last year.
The NRF noted that as a non-gift holiday, people can do more to celebrate Halloween without having to tighten their budgets too much.